Needing, Wanting, Loving: Mara Hoffman Resort 2015

When I was in business school, I always found the study of brand loyalty to be fascinating.  How one emotionally connects with a brand and what the brand represents to them often drives purchasing behavior.  As I've mentioned before, I have a bit of a boho spirit and like to pretend I'm as cool as a Cali girl.  Any company that can perpetuate that dream for me ranks high on my covet list, and I need look no further than Mara Hoffman.  Not only do I adore their bold, Pucci-esque bathing suits and bikinis, I love everything their brand represents- mainly, that cool, laid-back Cali lifestyle with afternoons at the beach and salt in your tousled hair. One look at their instagram, handled by Mara herself, and you are immediately drawn in-

 

 

 

 

 

 

{Mara herself, touching up models before a Resort 2015 show}

 

Needless to say, I am drooling over their resort 2015 collection.  It features breezy maxi dresses and colorful bikinis:

 

 

 

 

 

 

 

 

One of everything, please.  I really need to scoop this crop top up for ACL.